Web marketing, also called Internet or online marketing, refers to strategies used to market products or services over the Internet. The interactive qualities of the Internet bring many unique bene!ts to web marketing, providing an environment for instant responses. No other medium can make this claim. Web Marketing goals are reached using a wide variety of unique, specific services, including:
- Affiliate marketing
- Video Marketing
- eMail marketing
- Digital marketing
- Interactive advertising
- Search engine optimization
- Web-friendly, optimized content
- Social media marketing
- Viral marketing
How do you get to first pages of Google & Bing?
This is where effective web marketing comes in. Effective web marketing in today’s online world requires an integration of search engine optimization, social media marketing, content development through blogging, press release and article syndication. Intermedia Webworks has developed a proprietary process that repeatedly helped our clients obtain Top 10 ranking in Google. Below is more information about the process Website Boston uses to consistently achieve results for our clients:
- Keyword Analysis – Website Boston builds keyword sets based on site content analysis, competitors’ analysis, and size of search market. We narrow down our set to 3-5 keywords that can be optimized on the home page and then will optimize additional keywords on landing pages
- Domain Analysis – Website Boston will research domains’ that include our clients’ most important keywords and register them as this will help get you found in the search engines
- Code Optimization – Website Boston will optimize primary keywords in title tag, description tag, image alt tag, and heading tags
- SEO Copywriting – Website Boston will produce copy for your index page that optimizes primary keywords and copy for additional pages that optimize secondary keywords
- Indexing – Intermedia Webworks will get your site indexed through generation of an XML site map for submission to Google Webmaster tools and text site map for Yahoo
- Link-Building – Intermedia Webworks will build links to your site through social bookmarking, article marketing, press release marketing, blog posting, and forum posting
- Content Development – Intermedia Webworks will develop fresh content by installing a word press blog on your site and assigning a write to produce periodical posts
- Landing Page Development – Website Boston will build landing pages that our highly optimized for secondary keywords
- Reporting – Website Boston will track campaign performance by installing Google Analytics to monitor traffic and Advanced Web Ranking to monitor keyword position
Web Marketing is no longer a wave of the future, it’s the tsunami of today. Businesses who wish to remain competitive in order to survive and thrive tomorrow, must act now! Website Boston can help with the price councious marketing plan and execution of that plan to get your business the online exposure it needs.
Contact us Now for a Free quote.