Wednesday, September 3, 2014
Websites are always evolving. Every year a new development is made towards improving the overall structure and design of a website. If you’re a web designer or an Administrator of a website, you’d no doubt want to keep abreast with these developments. If you’re seeking or you’re interested in finding out what’s happening in the world of website development for this year, here are some trendy trends you’d want to implement.
- Content First
Content is crucial to the development of your website. Without content, your website is useless and could be likened to a wilderness. On the other hand, with content that is efficient, searchable and accessible onsite, your website could be likened as an oasis in a desert.
Have you ever visited a website and after reading the first paragraph of a post you feel like a complete bum, like you’ve just wasted a few minutes of your life? I have. Content should bring value to people. It should be able to touch your readers so deep that they’re just aching to read the next post. Not only should your content be riveting, but it should provide useful information that would move your readers to think and extensively engage. Content should be relevant and not stuffed with what you ‘think’ people would want to read, but what you ‘know’ people would want to read or listen to. According to Rumi, a poet, “you know the value of every article of merchandise, if you don’t know the value of your own soul, it’s all foolishness”. If you’re responsible for writing content on your website, surround your content with passion. What do I mean? Simply, write about something you love. The reality is, your reader will be able to discern if you’ve given your posts your all, against throwing words on paper, just to get Google to index your site. With that said, your site also needs to be searchable so that it can be found.
Search engines need to distinguish the efficiency or relevancy of your website’s content. With that said, it’s a search engine’s responsibility or preprogrammed duty to list all the relevant or most relevant pages that will accurately or best satisfy a user’s search term. Whenever you perform a search and come across the first page with the first snippet and others that follow, then you know that Google’s search engine has found favor in a particular post.
Additionally, search engines thrive on keywords. In order for them to thoroughly crawl your website, you have to administer the necessary keywords so that they’ll be able to efficiently perform their jobs. Remember to use your keyword in the appropriate <h2>, include it within your Meta description, your title and also your website’s URL. That’s great onsite SEO practice which Google will award you for. Remember, search engines pay special attention to header tags, especially <h1> and <h2>.
Your content structure should be laid out in such a manner that it’s easy to go through. Since readers don’t necessarily read every word on a page, you need to make it clear to your readers what’s on your page. What does that mean? I’ll expound. If your content is placed flat on your website, bearing only paragraphs to distinguish different segments, your readers will only be frustrated with the sight of your layout. With that frustration, they’ll only be forced to leave your site because they refuse to pick out important points from something that seems unfathomable. Always use headings, bullets, lists, images, bold and italics. By using these important elements within your post, readers will be better able to pick out what they want.
- Simplicity in Design
There are many webmasters who started out with great expectations for their websites and their business. However, after realizing the different avenues available to earn a few extra bucks, many become airheads. If you’ve ever visited a site that is only bombarded with ads, you know what I’m talking about. If you’re interested in providing a website that your users can easily use, you’ll most definitely want to refrain from stacking up with several ads, including banner ads and others. Keep your website simple and accommodate your users. Here’s what to consider when simplicity comes to play.
- Bold and Clear Layout
Your website’s design should be bold and daring. I’m absolutely not referring to daring as in ‘ads all over daring’ but there’s something about your website that should grab your readers’ attention when they visit your website. You don’t necessarily need to have outrageous colors on your website for it to appear bold and daring. You just need to apply all the right colors so that everything fits into place. While designers have been infatuated with subtle and warm colors, it’s good to think out of the box and be different. A simple but effective way to be bold and daring when designing the appearance of your website is to manipulate the fonts you use. By using typography, many web designers were able to get the professional yet fun look they pined for. Help your content to stand out and distinguish your website from your competitors.
- Easy to Read
Your website’s layout should be an easy read. The text should be understandable and clear. While the fonts used on your website should have personality and style, your audience should be able to see clearly every character that is listed onsite. Additionally, images play a vital role in the entire look and feel of your website. Always use images that are clear and not pixilated. One bad image could literally distort the entire message on your website.
- Easy to Navigate
Navigation on your website shouldn’t be a strain. Your readers should be able to easily access what they want and when they need to do so. Your navigational bar should be clear and obvious. Visitors should not be struggling onsite to find it. Include all the relevant menus and submenus to sectionalize your website and make it easier to navigate on. Side widgets should also be used. This is to provide additional information with regards to posts that have been recently made onsite. Side widgets also make it easier for your visitors to navigate on your site and find what they want quicker and easier.
Responsive websites are becoming increasingly popular today. It’s a new approach that focuses on designing sites that are highly optimal for viewing. Websites that are responsive are easy to read, follow, and navigate. This form of web designing is mostly used today as a result of the increased usage of mobile devices including tablets and laptops. When these designs are used, there’s a reduction in panning, resizing and scrolling onsite. In order for your website to be fully responsive, you have to invest in a responsive theme , use media queries (CSS3) or you can employ a company that specializes in web design. They will be able to help immensely.